Monday, February 8, 2010

APARTMENT: A Contemporary Urban Thriller

Everyday, thousands of young men and women pour into this megalopolis called Mumbai, looking for survival, growth, fortune and fame. This influx has created a space crunch, causing the real estate prices to sky rocket. In order to be able to afford a roof over their head, these new entrants to the city are forced to share their most intimate spaces with complete strangers. Guys and girls are sharing an apartment either with members of the same sex or opposite sex. This is most common in northern suburbs like Andheri, Lokhandwala, Oshiwara and Malad where Call centers, Airlines and Media Industries are situated. These industries attract a vast majority of youngsters in their workforce. These youngsters end up living together, dividing up the rent, cost of food and the daily chores. The frenetic pace of life the city demands does not give them time to do due diligence on backgrounds of those who they are sharing their roof with. That coupled with a cavalier attitude of youth towards caution makes youngsters choose their roommates primarily on the basis of outward appearance.
My new film APARTMENT is a cautionary tale about the perils of judging a book by its cover.
Story is narrated as a thriller set in a contemporary urban environment, with characters played by a talented ensemble cast of Neetu Chandra, Tanushree Dutta, Rohit Roy and Anupam Kher with excellent musical score by young chip of the old block, Bappa Lahiri.
All those who have ever lived away from the secure environment of their family, sharing their living spaces with total strangers will identify with the tag line : 'Rent at your own risk'.
Watch out for APARTMENT which opens nationwide in late March. You can visit http://www.apartmentthefilm.com/ for more details.

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